is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment.
As of September 1, 2011, the channel has changed its identity by changing its theme and SONY word being inscribed on top of logos of all its sister channels-SAB, SET, PIX, MIX, and MAX.
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