is a channel from the Sahara One Media, one of India's media giants based in Mumbai, Maharashtra. The channel would air global soap operas dubbed in Hindi. FIRANGI due to be launched on February 25, 2008, would air bold and contemporary TV shows from Europe, North America, South America and Asia, dubbed in Hindi.
The target audience for channel is aimed at 20-40 year olds residing in northern and western India. It would be a departure from the commonly shown soap operas with similar storylines but would instead show sitcoms, short stories, adventure series and even movies.
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